Network reports

Network reports

  1. Overview of network reports

  • Network Reports are designed to give you insight into how much you're earning and what impacts those earnings.



  • Dimensions: Use dimensions help you to break down report data by certain attributes, such as the ad format or country.

The following are available for this report :

  1. Ad unit: View performance for individual ad units.

  2. App: View performance by app.

  3. Date: View performance by date.

  4. Format: View performance by ad format (e.g., banner, interstitial).

  5. Country: View performance by country.



  • Filter: Use filters to understand your reporting data, find trends, and drill down to the information you really need. You can use filters to look at specific apps, ad units, countries, and formats across a specified date range. Add multiple filters to your reports to further refine your data.

The following are available for this report :

  1. Date Range  

  2. App

  3. Ad unit

  4. Format

  5. Country

Note - You can not select more than 60 days range in the date range selector. 



  • Metrics: Functionally, metrics represent the kinds of data or values contained in a report. They're usually arranged in columns and contain numbers or percentages. When dimensions are added, metric values are recalculated based on the new order or groupings the dimensions create. Adding or removing metrics adds or removes a column of information from the report.

    The following are available for this report :

Metrics

Description

Network Requests

The total number of your app's requests that resulted in actual ad serving requests being sent to the AdX Network.

Match Requests

The number of times an ad was served in response to a request from your app.

Match Rate

The percentage of ad requests that received a response from an ad source. It's calculated by dividing matched requests by requests

Matched requests / Requests

The number of times an ad was served in response to a request from your app.

Impressions

“Impression” defines the event of a user viewing (but not necessarily interacting with) an ad creative.

Show rate

The percentage of returned ads that were displayed in the app to the user. It's calculated by dividing impressions by matched requests

Clicks

A click is an advertising metric that is counted whenever someone interacts with an ad by clicking on it.

Impressions CTR

Impression clickthrough rate (CTR) is the number of ad clicks divided by the number of individual ad impressions. It's calculated by dividing clicks by impressions.

Impressions RPM

Impression revenue per 1,000 impressions (RPM) represents the estimated earnings you'd accrue for every 1,000 impressions you receive. RPM doesn't represent how much you have actually earned; rather, it's calculated by dividing your estimated earnings by the number of impressions or page views you received, then multiplying by 1,000:

(Estimated earnings / Number of page views) × 1000

Network Requests RPM

Network request revenue per 1,000 requests (RPM) represents the estimated earnings you'd accrue for every 1,000 requests to the Network generated by your app. It doesn't represent how much you have actually earned; rather, it's calculated by dividing your estimated earnings by the number of requests you received, then multiplying by 1,000:

(Estimated earnings / Number of requests) × 1000

Estimated Earnings

Your account balance for the time period selected. This amount is an estimate that is subject to change when your earnings are verified at the end of every month.

Estimated Payout

This is your revenue after AppBroda product cost. For ease of calculations, AppBroda product cost is considered the max possible value as per your contract. Your final payout may differ.




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